Sega Offically Introduces Key Master Colors

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Sega Key Master

WHY WOULD SEGA

 

CHANGE THE LOOK

OF THE BESTGAME

IN THE INDUSTRY?

Because Everything’s Better in
COLOR
Introducing…
Chessington, Surrey UK, 26 Sept 2012 – SEGA announces the release of Key Master Colors.

Pink Sega Keymaster

About Key Master
In the fall of 2010, SEGA took delivery of the very first Key Master. Over the past 2 years, Key
Master has gone on to become the No1 game in the industry and has shown itself to be more than just
capable of high earning, it’s a solidly built machine with many features operators and location owners
have been pleasantly surprised by – features that increase reliability, durability, flexibility and security.
But like many prize-vending games, Key Master had an appliance-white, monochromatic color scheme.
About Key Master Colors
Several out-of-the-box operators requested SEGA offer Key Master in other colors.
Why?
These operators wanted to bank a number of Key Masters in the same location with each offering a
different prize pack marketed to different demographics i.e. all male prizes, all female prizes, all high
value prizes, etc.
The Problem?
When placed side-by-side, these operators were unable to create enough of a distinction between the
appliance-white games using prizes alone. Players didn’t see enough differences one game to the other
to create awareness, interest, desire and action on their part.

The Solution?
Introducing Key Masters Colors.
“Key Master Colors creates an immediate visual distinction from one game to the other,” said SEGA
US General Manger, Pete Gustafson. “This distinction in colors creates a curious player and a curious
player creates higher revenues and faster ROI’s.” Income tests by SEGA have concluded that the
addition of Key Master Colors does not dilute income across the machines but with the right mix of
merchandise, actually increases the overall income.

SEGA put quite a bit of thought into selecting the five new colors. “Our objective was to create an array
of colors schemes that were both contemporary and visually stimulating,” continued Gustafson. “We
looked to the consumer electronics and sports apparel industries and saw companies like Nike offering
custom color schemes for athletic shoes and Apple offering a wide variety of colors for I-Pods and other
products. Those bright and bold color palates inspired our choices for the five versions of Key Master
Colors.”
The 5 colors are named Coral Pink, Lemon Yellow, Ice Blue, Orange Sherbet and Electric Lime.
“Key Master Colors allows operators to place visually distinct games in the same location and
merchandise them for individual demographics,” stated Gustafson. “We envision operators placing Coach
Purses, manicure coupons, and day spa certificates in Coral Pink Key Masters next to an Ice Blue
game loaded with team sports apparel, handheld game consoles, and Madden 13 game software next to
an Electric Lime game fitted with high-end personal consumer electronics devices. The possibilities are
only limited by the operator’s imagination.”

Assembled Dimensions
All versions of Key Master fit in the same assembled foot print – 39”D X 38”W X 73”H.

Sega Key Master by Birmingham Vending

Blue Sega Keymaster

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Sega Debuts Key Master

Birmingham Vending is proud to represent Sega and the brand new Key Master Self Redemption Game

Birmingham Vending Sega Key Master

Sega is now offering its new prize vending game, Key Master, which represents a departure from the factory’s traditional offering of video games and ticket redemption.

The game tests players’ skills as they try to unlock prizes by putting the key in just the right spot. There are three prize levels and a wide range of operator-adjustable difficulty settings. Other features include simple-to-use joystick and button controls, prize pins that are easy to refill, a brightly lighted steel cabinet and coin, DBA or swipe card options.

“Key Master is the type of street piece U.S. operators have been asking Sega to make for years,” said president and COO Paul Williams. Sega execs say the piece has performed well on test.

Features include:

* Incredibly easy to replenish prizes with no need for locking bars. Prizes are secured on their spring loaded prize arms and can’t be shaken off.
* All Steel Cabinet with triple-locking bar and padlock hasp factory installed for added security.
* Glass – not plastic – viewing panels.
* Widest range of operator adjustable features in prize vending category with 3 independent prize levels, each adjustable to their own reward level. Reward levels so flexible, you can set the game up to give a car away and “still” make an excellent ROI.
* Adjustable prize arm configurations allow for wide range of prize sizes including the popular Apple I-Pad.
* Simple Player Controls – Left/Right Joystick and Up Button.
* Easy and unique game play with a twist…
o Line up the key so it enters the slot,
o watch the key twist to un-lock the prize!

Key Master Detail Page

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