Sega Offically Introduces Key Master Colors

September 26, 2012

For Information on this and other great Sega Products visit Birmingham Vending Company at our website.

Keymaster Colors logo


Sega Key Master






Because Everything’s Better in
Chessington, Surrey UK, 26 Sept 2012 – SEGA announces the release of Key Master Colors.

Sega Keymaster in Pink

Pink Sega Keymaster

About Key Master
In the fall of 2010, SEGA took delivery of the very first Key Master. Over the past 2 years, Key
Master has gone on to become the No1 game in the industry and has shown itself to be more than just
capable of high earning, it’s a solidly built machine with many features operators and location owners
have been pleasantly surprised by – features that increase reliability, durability, flexibility and security.
But like many prize-vending games, Key Master had an appliance-white, monochromatic color scheme.
About Key Master Colors
Several out-of-the-box operators requested SEGA offer Key Master in other colors.
These operators wanted to bank a number of Key Masters in the same location with each offering a
different prize pack marketed to different demographics i.e. all male prizes, all female prizes, all high
value prizes, etc.
The Problem?
When placed side-by-side, these operators were unable to create enough of a distinction between the
appliance-white games using prizes alone. Players didn’t see enough differences one game to the other
to create awareness, interest, desire and action on their part.

The Solution?
Introducing Key Masters Colors.
“Key Master Colors creates an immediate visual distinction from one game to the other,” said SEGA
US General Manger, Pete Gustafson. “This distinction in colors creates a curious player and a curious
player creates higher revenues and faster ROI’s.” Income tests by SEGA have concluded that the
addition of Key Master Colors does not dilute income across the machines but with the right mix of
merchandise, actually increases the overall income.

SEGA put quite a bit of thought into selecting the five new colors. “Our objective was to create an array
of colors schemes that were both contemporary and visually stimulating,” continued Gustafson. “We
looked to the consumer electronics and sports apparel industries and saw companies like Nike offering
custom color schemes for athletic shoes and Apple offering a wide variety of colors for I-Pods and other
products. Those bright and bold color palates inspired our choices for the five versions of Key Master
The 5 colors are named Coral Pink, Lemon Yellow, Ice Blue, Orange Sherbet and Electric Lime.
Key Master Colors allows operators to place visually distinct games in the same location and
merchandise them for individual demographics,” stated Gustafson. “We envision operators placing Coach
Purses, manicure coupons, and day spa certificates in Coral Pink Key Masters next to an Ice Blue
game loaded with team sports apparel, handheld game consoles, and Madden 13 game software next to
an Electric Lime game fitted with high-end personal consumer electronics devices. The possibilities are
only limited by the operator’s imagination.”

Assembled Dimensions
All versions of Key Master fit in the same assembled foot print – 39”D X 38”W X 73”H.

Sega Key Master by Birmingham Vending

Sega Keymaster in Blue

Blue Sega Keymaster

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Tremendous success with Willie Wheels!

October 25, 2011

Lai Willie Wheels redemption game for children

LAI’s Willie Wheels, is a clear winner! Operators have seen great success with the game in multiple locations including pizza chains, arcade kiddie areas, and FECs. Youngsters are drawn to Willie Wheels because it simulates a real driving experience, while being simple enough for them to enjoy. And they love getting a realistic, collectible “driver’s license” at the end of every game! The characters are reminiscent of Disney/Pixar’s “Cars” movies.

“I think Willie Wheels is a great game for the kids here at Incredible Pizza. It is low maintenance, and we are seeing fantastic earnings from it. It will be a great game for our other locations.”

– Shawn Fargo, America’s Incredible Pizza Co., Springfield, MO

Get kids hooked on driving games early! Let your customers know about Willie Wheels.


  • Compact & Eye-catching Plastic Molded Cabinet Fits a Wide Variety of Venues, e.g. Amusement Locations, Shopping Malls, Cinema Lobbies, Bowling Centers, Retail Outlets, Kiddy Ride locations etc.
  • Vivid 3D Game Environment & 6 Colorful Car Characters to Entice Kids from 3 to 8 years old.
  • 3 Game Levels (Easy – Little World, Medium – Sweet City, & Hard – Amazing Adventure).
  • 32” LCD Display Mounted at Kids’ Comfortable Eye Level.
  • “Car Auto-Move Mode” Helps Amateur Drivers to Complete the Track.
  • Safe Plastic Steering Wheel, Accelerator and Horn Simulate Real Driving Experience.
  • Comes with 1000 pcs. colorful Willy Wheel driver’s licenses
  • Operator Adjustable Settings.
  • Coin, Note Acceptor and Swipe Card Ready.



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Marksman Redemption Game NOW SHIPPING!!!

May 4, 2011

Global VR Marksman

Birmingham Vending brings you Marksman Redemption game by

Global VR

Global VR Marksman

The latest and most affordable Prize Redemption Merchandiser has just landed in the US and is available now. Having made its debut in the United State at the IAAPA Trade Expo, Marksman has been tried and tested and has proven itself to be one of the top earning prize merchandisers currently available. 9 visible prizes make it compelling; the simple and intuitive game play makes it irresistible; the drive to win makes it addictive; and the collections you enjoy makes it totally rewarding.

LOCATIONS                      Avg Income       Overall Rank      Merchandiser
Southern FEC      32 weeks    $977                        #3          #1
Midwest FEC        32 weeks    $641                         #2          #1
Midwest Arcade 33 weeks   $540                         #5          #1
SE Arcade              33 weeks   $382                         #1          #1
SW Arcade             33 weeks   $531                         #1          #1
West Arcade         30 weeks   $730                        #1          #1

The light and bright design helps the game stand out in the crowd and showcases the prizes inside. The adjustable settings make it perfect for all locations and offers operators a “tickets-out” option.

Pure skill game with adjustable difficulty levels
Very bright and visible prize compartments for varied valued prizes
9 prize compartments
Tickets out optional
Up to 1 in 999 payout adjustable


68.11″H x 44.1″W x 23.62″D

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Adrenaline Shipping New TouchFX 3-Player

May 3, 2011

Birmingham Vending is Proud to represent the Adrenaline FX

Adrenaline Shipping New TouchFX 3-Player

TouchFX 3-Player
Adrenaline Amusements recently launched its new TouchFX three-station touchscreen videogame, complementing the single- and two-player versions of the piece. All are earning well, according to the supplier. TouchFX utilizes a 46″ touchscreen display and offers smart-phone-style game play optimized for on-location performance. Players use their fast finger action to score points and best their opponents.

The three-player version was debuted at this spring’s Amusement Expo in Las Vegas, as well as last month’s Deal Show in Dubai.
Birmingham Vending


Super sized multi-touch experience: from 3.5″ iphone to 46″ TouchFX

Offered with Fruit Ninja: 2.5 million times purchased blockbuster game

Studied foot print: 48 inch diameter for 3 games / 3 players / 3 screens

An investment: Offering more new games for the operator to choose from


Floor: 48″L x 48″W x 96″H
Box: 76″L x 50″W x 96″H
Weight: 400 lbs.
Power: 110 / 220

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Andamiro’s Winners’ Cube – A Sure-Fire Winner

May 2, 2011

Andamiro’s most popular – Winners’ Cube – is finally in stock and ready to be shipped immediately.

Andamiro Logo

Winners' Cube

Winners Cube is a prize machine from Andamiro. In the game players must control the movement of a slim rod which is mounted onto a motorized mechanism. The rod moves horizontally and vertically, with the player using the two buttons on the control panel to control direction.

Once the button is released, the movement of the rod will stop at the location of the desired position. Players will have 20 seconds to plan, and position the rod so that it is aligned to an opening hole of the prize display. Once the rod is positioned successfully, the motorized mechanism will proceed to extend the rod into the hole where it will push a prize off the clear display shelf and drop the prize into the redemption basket.

Its profit-earning capabilities have put Winners’ Cube on the top of every distributor’s list. You can expect
a consistent income stream by maximizing earning potential through customizing level of difficulty and a
wide range of prize selections for each row.

Protection against loss of prizes also makes it a sturdy investment. Game will not dispense prize
through prize chute when forced as the prizes will fall back into the lower cavity of the cabinet. The UPS
(Uninterrupted Power Supply), the back-up battery unit, also protects against loss of power and will shut
the trap door automatically to prevent prizes falling through the prize chute.

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Another LAI Game Hits the Charts!

April 26, 2011

Birmingham Vending is proud to represent the LAI Stack N’ Grab

Lai Stack N Grab on the Charts

LAI Stack N' Grab by Birmingham Vending

Lai Games Stack N Grab

Lai Stack N Grab

Stack N' Grab

Lai Stack N' Grab at Factory

Stack ‘N’ Grab is the new plush merchandiser that gives players two fun experiences in one. First, they play a shortened game of Stacker and attempt to stack the LED blocks to the top of the playfield. If successful, they then get to select a guaranteed prize with the crane claw. Patent pending.

Conquer all 10 levels of Stacker block building game & use the claw to grab a guaranteed prize of your choice. STACK IT, GRAB IT & WIN IT
Powder coated steel and tempered glass cabinet.
Vivid 3D internal/external cabinet graphics.
Stunning lighting and sound effects.
Exclusive 4-prong power claw.
Single door access with secure 3 pin locking system.
Interchangeable claws for 4″-8″ and 8″-14″ toys.
Strong lockable wheels.
Excellent operator adjustable settings and audits.
Coin, note acceptor and debit card ready.
Mechanical coin and prize meters.
Unique entertainment option for families and children in any location.
Assembled Dimensions:
45″(115cm) L x 36″ (91cm) W x 80″ (202cm) H
Weight = 578lb (262kg)

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Dynamo Offers New Sedona Pool Table

April 25, 2011

Birmingham Vending is proud to present the new Sedona Pool Table by Dynamo

Dynamo Sedona Pool Table


Valley-Dynamo is debuting its new Dynamo Sedona and Sedona DBA pool tables. Finished in a rich new Amarillo Burl laminate, the Sedona tables incorporate the factory’s aptly named “death-to-the-dead-spot” rail technology and enlarged clean out door for easier access and storage space.

Sedona DBA improves on the landmark Dynamo Pro Plus with all new electronics. A new motherboard with improved programming flexibility, additional bonus and happy hour functions, convenient program copying, battery protection and league dues capability are teamed up with an MEI dollar bill acceptor. For added reliability, the Sedona upgrades to an 18 amp battery and a new Quick Charger. Conveniently located behind the enlarged clean out door, the new battery is more readily accessible for charging and replacement as needed. A quick metering function has been added; simply holding the start button will display the battery voltage with no meter needed. If that battery loses all power, the new board incorporates an onboard battery to preserve clock settings.

Dynamo Sedona retains popular features of the brand, including the Magnetic Cougar Cue Ball by Aramith, one-wrench leveling, and the time-tested separator with no moving parts.

*Exclusive quiet package reduces noise of ball return system
*Reinforced ABS molded legs and easy-adjustment leg levelers
*Magnetic cue ball separator has no moving parts; designed to separate both magnetic and oversized balls
*New “Death to the Dead Spot” rails for improved play action
*Hardwood rails screwed into table for stronger construction and easy replacement
*High-quality cabinet construction; wear parts covered with metal or plastic for longer life
*Push lock pocket fasteners secure rubber pocket liners
*Heavy gauge, galvanized steel slate support
*Enlarged clean out door for easier access and
*Imported slate

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